Friday, July 11, 2008

Diamonds as Emotional Icons...

I asked in an earlier post, just what is it about diamonds that's so alluring?

Even if you haven’t figured it out yet, diamonds are one of the most precious and powerful forms of tangible emotional communication. For engagements we all know that nothing says “I love you” and “I want to spend my life with you” quite as boldly as a diamond ring.

We also know that there are plenty of other significant emotional moments in life. Of course, these can also be celebrated with diamonds.

Common wisdom says that a woman marries a man and then seeks to change him. And, that a man marries a woman hoping that she will never change. But, here's the rub. Men don't change, they remain little boys until the bitter end. And, women go through many changes in life, eventually becoming their mother.

Maybe that's too simplistic, or cynical, but I can see the logic. I'm forever being told to just grow up. And, I'm pretty sure that I don't fully understand all the changes that a woman goes through.


That certainly doesn't mean I don't appreciate my wife's trials and tribulations. Or more importantly, want to honor her achievements and successes. Lucky for me, she loves gifts of jewelry in general and diamonds in particular. So personally, I'm never at a loss for finding the appropriate "Recognition Symbol".

For men who seek help in this department there is hope. Increasingly, specific diamond products are being identified with particular milestones in life.

There has long been the aptly named Anniversary Band. Those typically have 5 to 7 diamonds in a row, if the diamonds go all the way around its an Eternity. Next up there is the simple 3-stone band, formerly known as Bostonian (which doesn't necessarily mean much to those outside Beantown), that is now called "Past, Present and Future". That covers a lot of emotional territory.

To signify all the steps that a couple may take together in life there is multiple-diamond jewelry cleverly called Journey. To recognize her personal individuality there is the rather bluntly named Right Hand Ring. To commemorate the birth of a child there is the even more rudely conceived (sic)
Push Present, but there is also the tender and elegant mother and child collection from Hearts On Fire called Enduring.

The really good news is she doesn't even have to wait for engagement time, there are 1st diamond pendants for daughters. There are crosses for Communion. There are earrings for Sweet Sixteen. There are bracelets for graduation. And, there are all kinds of diamond jewelry that work very well for... just because!

Once she's been graced from the depths of your heart, she'll always enjoy the Ultimate Recognition Experience.

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